The Strategyshop Creates Marketing Experiences.
We create, produce and bring events to life.
Led by Jodi Blea, former National Promotion Director for WIRED Magazine from 2006-2010, The Strategyshop specializes in creating and producing innovative experiential marketing experiences.
We produce award-winning marketing solutions including multi-faceted live events, conferences, festivals and philanthropic events. From conceptualization to brand management to execution, our expertise and creativity delivers results for our clients.
Our scope is broad and diverse. Our clients range from The Food Network NYC Wine & Food Festival, to Wanderlust to Russell Simmons.
Have a great idea that you want to bring to life?
Happy Holidays from The Strategyshop
The New York City Wine & Food Festival’s signature event, The Grand Tasting, brings together fine wines & spirits and celebrates the cities best restaurants. In 2011, The Grand Tasting moved to a new venue on Hudson River Park’s Pier 57 and was the first public event held at the pier, which is one of NYC’s largest venues at over 140,000 sq. ft. The larger venue allowed for the inclusion of culinary demonstrations from a star-studded line-up of chefs including Anthony Bourdin, Massaharu Morimoto, Alton Brown, Bobby Flay, Paula Deen and more.
The Strategyshop produced all elements of The Grand Tasting, including oversight of the structural and design refurbishments of Pier 57, sponsorship integration, vendor procurement, budgeting, floorplans, marketing, and restaurant & chef partnerships.
The 2011 New York City Wine and Food Festival generated over 1 million dollars for charity partners The Food Bank of NYC and Share Our Strength.
In 2011, smartwater and Wanderlust created a national partnership focused on yoga. Seven premium, large-scale, outdoor yoga events were developed entitled “Wanderlust Yoga in the City created with smartwater”. Featured markets included: Phoenix, Dallas, Atlanta, New York, Chicago, Los Angeles, and Seattle.
“Wanderlust Yoga in the City created with smartwater” connected smartwater to hundreds of the top yoga studios, nationally recognized yoga teachers, and thousands of yoga enthusiasts throughout the country.
The combined “Wanderlust Yoga in the City created with smartwater” events attracted over 5,500 attendees and created over 43,000,000 media impressions. 92% of those surveyed reported their experience as ‘fantastic’ or ‘enjoyable”.
Through these events, Wanderlust successfully & authentically connected smartwater to the growing mainstream yoga community.
The Strategyshop produced and managed all aspects of the program including conceptualization, venue sourcing, production, partnerships, budgeting, greening, marketing, promotion and PR.
The Food Network Food & Wine Festival :: October 7-10, 2010
As a spinoff of the legendary South Beach Wine & Food Festival, now celebrating its 10th year, The Food Network New York City Wine & Food Festival celebrated its 3rd year October 7-10, 2010. The festival is presented by Food & Wine and Travel + Leisure magazines and benefits the Food Bank For New York City and Share Our Strength. Taking place primarily in the fashionable Meatpacking District and select landmark settings such as the DUMBO section of Brooklyn, the 2010 Festival consisted of over 100 events ranging from extravagant walk-around tastings to educational wine and food pairing seminars, This one-of-a-kind festival brings together America’s most beloved television chefs including Rachael Ray, Bobby Flay, Paula Deen, Giada De Laurentiis, Martha Stewart, ands Tom Colicchio.
The Strategyshop managed The Festival’s largest signature event, The Grand Tasting on Pier 54. Taking place over all three days of the festival, this ultimate gastronomic adventure represents the best of the New York wine and food scene. Showcasing over 125 sponsors, exhibitors and restaurants to 8,000 guests in five sessions over three days.
Flavorpill’s Yoga at the Great Lawn :: June 22, 2010: Presented by JetBlue, Smart Water, The Standard
The Strategyshop produced Flavorpill’s Yoga at the Great Lawn event, where 10,000 people simultaneously practiced on the Great Lawn in Central Park, NYC. The class was led by world renowned Yoga Teacher Elena Brower whose clients include Gwyneth Paltrow, Naomi Watts, Eva Mendes, and Christy Turlington. Yogis nationwide will have a chance to enter a national contest launched by TrueBlue, JetBlue. A backstage VIP tent will hosted key media, talent, celebs and partners who were treated to chair massages and treats by Gaiam, Smart Water, Alternative Apparel, and Pure Foods.
The Strategyshop managed all aspects of production, promotion, PR, and sponsorship integration of JetBlue, Smart Water, The Standard Hotel, Gaiam and Alternative Apparel.
Angels For Africa :: A Fundraising Event for Shine On Sierra Leone at the home of Russell Simmons
In May 2010, The Strategyshop produced Angels For Africa, a fundraising event held at the NYC penthouse of Russell Simmons. The event was co-hosted by Victoria’s Secret supermodel Selita Ebanks, Andre Balazs, Christy Turlington and LVMH’s Mark Cornell. In one night, the event raised over $300,000.00 to benefit Shine On Sierra Leone who will use the funds to build a maternal health care ward in Sierra Leone, where 1 out of every 5 children dies before the age of 5. The event was taped for Simmons’ reality show, “American Mogul,” on the Oxygen network. Music honcho Kevin Liles, director Brett Ratner and actor Fisher Stevens partied with Ann-Dexter Jones and models Doutzen Kroes, Veronica Webb and Bar Rafaeli.
The Strategyshop managed all aspects of production, ticket sales, Dom Pérignon sponsorship integration, and a silent auction held simultaneously online at Charitybuzz.com.